Local search
Check your local search readiness
Review your business details, service pages and Google Business Profile before investing in local SEO. Learn what to track after you make changes.
Make business details consistent
Check the name, phone, hours and service area on your website and business listings. If you maintain an eligible Google Business Profile, check that its website link opens a relevant, working page.
Check the pages customers need
Give each core service a page that explains the work, who it suits and how to enquire. Include location information where it helps a customer decide. Check that each page opens on mobile and links to a working contact route.
Track discovery and enquiries separately
Use Search Console to see which queries and pages generate impressions. Compare that data with calls, forms or other enquiries you can measure. Review both over time before deciding whether to revise a page or expand coverage.