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Branding & Logo Design · Lahore, Pakistan

Branding & logo design.
Every touchpoint.

Bring your logo, colours and everyday business materials into one recognisable identity. Design support for startups and established businesses across Pakistan.

Clear deliverables. Agreed scope. A practical next step.

  • A distinct direction
  • Consistent applications
  • Usable brand files
Emerald brand stationery, gold geometric logo and identity guidelines on black marble
Define & designTralionex

The service, explained

What does branding & logo design involve?

A logo is one part of a brand identity. A wider identity can define colours, typography and layouts for your website, social profiles and business materials. Deliverables depend on the selected package.

Where it helps

Start with the problem to solve.

01

Different looks across channels

Give your website, social profiles and business materials a consistent direction.

02

A logo that fails in everyday use

Review the mark at small sizes and across the agreed digital and print uses.

03

An incomplete file handover

List source files, exports and guidelines before approving the scope.

Deliverables

Know what goes into the work.

These are the service areas we can scope. Your chosen package or proposal defines the included deliverables.

Emerald brand stationery, gold geometric logo and identity guidelines on black marble
01

Logo design with a focused brief

Explain your business name, audience and where the logo will be used. Reference examples help clarify preferences, while the agreed package sets the number of concepts and revisions.

  • Business and audience brief
  • Logo concept development
  • Feedback and agreed revisions
  • Files for the agreed uses
Smartphone social feed and content calendar in an emerald and gold campaign studio
02

Brand identity beyond the logo

For a broader identity, plan how colours, type and graphic treatments will work across everyday business materials. Source files and guidelines should be explicitly listed so the handover matches what your team needs.

  • Colour and typography direction
  • Digital and print use cases
  • Brand mockups within scope
  • Source-file and export requirements
Responsive website on a laptop and phone in an emerald and gold marble workspace
03

Startup branding connected to launch

A startup may need a website, social profiles and presentation assets alongside its identity. Coordinate those requirements early to avoid redesigning the same materials at each stage.

  • Launch asset checklist
  • Website and social consistency
  • Presentation and business material scope
  • Phased rollout based on budget

The delivery path

A clear route from brief to delivery.

Define & design
  1. 01

    Brief

    Share the business name, offer, audience and existing assets.

  2. 02

    Concepts

    Confirm concepts, revisions, deliverables and file formats.

  3. 03

    Refine

    Review the design direction and provide consolidated feedback.

  4. 04

    Deliver

    Approve the final artwork and check the agreed export and source files.

BUILD RECOGNITION

Which logo type is right
for your brand?

Start with your name, audience and industry. Each logo type has a different purpose and visual style. Explore the options below to find the best fit for your business.

Wordmark / text logo

A name-led identity using distinctive lettering. Useful for a short, memorable business name; readability matters on signs and phone screens.

Lettermark / monogram

Initials can simplify a long name. Pair them with the full name while customers learn what the letters represent.

Pictorial / icon logo

A recognisable symbol represents the brand. New businesses may need accompanying text until the symbol becomes familiar.

Abstract mark

An original shape expresses an idea rather than a literal object. Its meaning needs consistent use and a clear brand story.

Combination mark

A symbol and name work together, with agreed separate variations. A practical startup option when both recognition and name recall matter.

Emblem

Text and imagery form a badge or seal. It can suit institutions or heritage identities, but detail may disappear at small sizes.

Mascot

A character adds personality for suitable consumer or community brands. Expressions and small-format versions can add design work.

What does a complete identity include?

Your logo is just one part of a complete brand identity. Agree the colour palette, typography, icon variations, light and dark versions, social media files, stationery and brand guidelines your business needs.

Explore Branding & Logo Design

Illustrative logo concepts, not client projects. File formats, concepts, revisions and applications depend on the agreed scope. Trademark availability requires appropriate clearance.

Packages & scope

Choose a starting point.

All packages

Pricing depends on the number of concepts, revision rounds, source files and supporting materials. Logo packages and startup branding bundles remain separate options; compare the listed deliverables before selecting a plan.

Logo & Branding Packages

Premium

Full branding package.

PKR 29,999

  • 5 logo concepts
  • 7 branding mockups
  • 3 revisions
  • Vector and source files
All 5 inclusions
  • Dedicated designer support

Confirm before choosing. Concepts and revision rounds follow the package. Printing, trademark advice and third-party licences are not assumed to be included. New directions outside the brief need a scope review.

Connected services

Startup Launch

For founders choosing an international launch scope priced in USD. Launch with a consistent brand and a website ready for enquiries.

Brand identityWebsiteSEO setup
  • 2 logo concepts + essential brand setup
  • Responsive 3-page website + basic content
  • Contact form + click-to-chat
  • Hosting, domain + 1 business email

USD 899One-time launch

Existing Starter launch package. Initial SEO setup is included; ongoing SEO is separate.

View bundle details

Before and after delivery

Plan the practical details.

What you provide

  • Business name, audience and positioning
  • Existing artwork and examples of preferred directions
  • Required uses: website, social, stationery or packaging

Timing & approvals

A logo-only brief has fewer review stages than a complete identity. Concept selection, consolidated feedback and the number of supporting materials determine the schedule agreed in your proposal.

Handover & support

Receive the files listed in your plan and guidance for their agreed uses. Confirm font and image licences, editable formats and any additional rollout work.

One brief. Connected delivery.

Agree the deliverables, review stages and responsibilities before starting. Know which files, access and support are included at handover.

How we work together

Questions before you start

Branding & Logo Design: your questions answered.

What is the difference between a logo and brand identity?

A logo is a recognisable mark. Brand identity is the wider visual system, including colours, typography and how the business presents itself across different materials.

Will I receive editable source files?

Source-file delivery depends on the package. Confirm editable formats, image exports and any supporting font or asset licences in the agreed scope.

Can Tralionex refresh an existing brand?

Yes. Share the existing logo and materials, explain what needs to change and identify what customers already recognise. The proposal can then distinguish a focused refresh from a new identity.

Can branding be combined with a startup website?

Yes. Startup packages can combine identity, website and launch assets. Agree each deliverable and its approval stage before work begins.

How many revisions are included?

The selected package specifies concepts and revisions. Agree what counts as a refinement versus a new design direction before the work begins.

Does branding include printed materials?

Design files and physical printing are different deliverables. Confirm quantities, print specifications and production charges separately unless your proposal explicitly combines them.

Connect the next part of your plan

Working with Tralionex

Explore our Lahore services or check delivery across Pakistan. Share your location, audience and approval contact so the proposal fits your business.

Your business journey

Find the right plan for your business stage

Your next step

Start with a clear brief.

Tell us what you need for branding & logo design. We’ll review your priorities and discuss a proposed scope.

Call +92 334 7868886

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