Brand & growth
Build a digital presence launch checklist
Prepare a consistent brand, website and social launch. Decide which channels to use, who responds to enquiries and what to measure in the first month.
Prepare a single source for brand details
Write a one-sentence offer and save the approved business name, contact details, logo files and descriptions in a shared folder. Use that folder when setting up the website, business profiles and social accounts.
Connect each channel to an enquiry route
Pick the channels your customers already use. Point each profile to a relevant website page and test the path from a phone. Assign someone to monitor forms, phone calls and social messages, with a backup when they are away.
Run a first-month review
Record which pages and channels generate enquiries and which questions people keep asking. Use those questions to improve the website and plan the next posts. Check account ownership and access before handing the routine to your team.